ABOUT DG
I’ve spent my career inside automotive retail, not observing it, not theorizing about it, but operating, leading, fixing, and building within it.
My background spans:
Dealership leadership and operational turnarounds
Performance coaching across sales and fixed operations
Product strategy and technology design in automotive SaaS
Real-world execution in both high-growth and constrained markets
Everything I do is rooted in how dealerships actually function day to day.
Not a Consultant by Default
I’m often described as a consultant.
That’s not inaccurate, but it’s incomplete.
Today, my work lives across three active roles:
Helping shape and influence automotive retail technology
Coaching and developing real dealership teams
Defining frameworks and best practices that are tested in live environments
That combination matters.
It means my thinking isn’t theoretical.
It’s proven, pressure-tested, and accountable to results.
My Perspective
Auto retail doesn’t need more noise.
It needs:
Better questions
Clearer thinking
Fewer assumptions
Solutions that respect both the customer and the operator
I believe:
Loyalty is engineered, not gifted
Strategy must be visible and executable
Technology only matters if it changes behavior
Confidence is built through clarity, not hype
These principles guide my work - whether I’m coaching a team, shaping a product, or writing.
Why DG Actual Exists
DG Actual isn’t a consulting pitch.
It’s a platform for:
Clear thinking
Real examples
Proven frameworks
Honest observations about where auto retail is heading
It’s written for people who operate, build, and lead, and not those chasing shortcuts.
Active Roles
Senior Product Strategist, VINCUE
DG focuses on how products are designed, positioned, and adopted in operational environments. The work centers on aligning strategy with usability, workflow, and scale, ensuring ideas translate into tools and systems that actually get used.
Loyalty Project Manager, Beaver Toyota
As a Loyalty Project Manager, DG works directly with retention and lifecycle initiatives; building, managing, and refining programs that extend customer value beyond the point of sale.
Dealer Innovation Group Moderator, MyKarma
In this role, DG facilitates conversations between dealers, operators, and emerging ideas. The focus is on surfacing real challenges, pressure-testing assumptions, and validating innovation through direct dealer feedback.