Logo with large white 'DG' letters on a black background, 'daniel goyer' in gray and black text across the middle, and 'dgactual.com' in smaller gray text at the bottom.

Automotive Retail Strategist. Operator. Product-Minded Leader.

I work at the intersection of real-world dealership operations and emerging automotive retail technology, helping teams execute smarter today while preparing for what’s next.

What I’m Known For:

Bridging execution and innovation

Most live on one side of the fence:

  • Dealers focus on today’s problems

  • Tech companies focus on tomorrow’s feature

I operate in between.

I help leaders understand:

  • What actually works on the ground

  • Why certain technologies succeed or fail in real stores

  • How modern retail strategy must adapt to consumer behavior, margin pressure, and operational friction

My work is grounded in daily dealership reality, informed by data, and shaped by building and influencing modern automotive SaaS platforms.

Selective strategic partnerships only.

Areas of Focus

Automotive Retail Strategy & Operations

Sales, fixed ops, service-to-sales, and loyalty execution

Performance frameworks rooted in daily behavior, not theory

Decision velocity, margin protection, and operational clarity

Retail Technology & Product Strategy

Automotive SaaS ideation and product definition

Translating dealer needs into usable, scalable tools

Bridging product, engineering, and real-world adoption

Sales, fixed ops, service-to-sales, and loyalty execution

Hands-on coaching with real teams

Building confidence, accountability, and execution discipline

Teaching leaders how to think, not just what to do

I am not a high-volume consultant.

My capacity is intentionally limited due to active leadership and product roles. When I engage independently, it is:

  • Strategic, not transactional

  • Hands-on, not theoretical

  • Case-by-case, not ongoing retainers

If we work together, it’s because the problem matters - and the solution requires clarity, experience, and execution.

Strategic Inquiries

I’m open to limited, high-impact conversations where experience, clarity, and execution matter.

If that’s you, reach out.

Let's Talk

Testimonials

“he has a very unique understanding of how technology intersects with industry”

-Danny Zalavsky, VINCUE

“…there's a much different tactical response when somebody has dealt with a situation, and fixed it.

And they can not only show you how to fix it, but then take the next steps to develop a strategic plan to get your team to do it”

- Brian Kramer, Cars Commerce

“I can't recommend him enough. It's his time and his efforts and his energy caring for your people, your dealership, and your goals. ”

-Marri Stokes, Director of Operations - Leif Johnson Ford

“he will make your business better. There's no question about it”

-Michael Wood