About the Confidence Per Dollar™ Framework

Confidence Per Dollar™ is a proprietary framework developed by DG Actual to help dealerships measure and communicate value beyond price.

Built from years of retail and consumer behavior analysis, the framework translates trust, transparency, and experience into a measurable part of every transaction — empowering teams to create consistent, explainable value at every step of the customer journey.

The Confidence Per Dollar™ methodology and its related concepts — including Explainable Margin™, Confidence Index™, and associated playbooks, training programs, and materials — are original works and the intellectual property of DG Actual.

Use of these materials or derivative concepts without written authorization is prohibited.

© 2025 DG Actual. All rights reserved. “Confidence Per Dollar™” and related marks are claimed as trademarks of DG Actual.